How to use Martech to maximize your event marketing ROI?

The world of technology is rapidly changing and so is the world of marketing. In the past few years, both marketing and technology simultaneously have become a necessary part of organizations to boost marketing strategies.

In the present time, most of the marketing functions of an organization rely on technology. Every new day brings a new technology or a tool to satisfy the modern needs of marketing.

Collectively both marketing and technology are called martech.

Using Martech in Marketing Process

Marketers in the present time are gradually becoming smart with smart technology. The state of the art technology is supporting marketers to gain deep insight into marketing ROI.

The technology is called martech that allows marketers to plan, execute, and measure marketing campaigns.

Types of Martech Available in The Market and How They Help In Augmenting Event Marketing ROI

Web Analytics

It is one of the most important martech tools that enhance your event marketing ROI.

It helps you measure web traffic and visitors count, improve website experience, gives you a better understanding of your audience, and provides you a deeper insight into every event or campaign to ensure maximum engagement.

Thus, web analytics is vital in lead conversion.

CRM

An effectively implemented CRM enables customer retention, and that will help you generate greater value from your present patrons. Ultimately CRM augments your event marketing ROI.

Customer Relationship Management software track behavior patterns of your website audience, along with the leads in the sales funnel. It tracks purchase history & targets your best customers by analyzing their behavior on social media. It also helps you re-engage your audience and optimize event marketing ROI.

CMS

If you have a robust Content Management System, then believe it, you have won half of the battle of digital ranking.

A well built CMS offers engaging and personalized content to the audiences as well as potential customers.

CMS is the best way to manage the content; it allows a marketer to bolster new content and re-publish the older content.

Online Advertising

In the present time, different kinds of online advertising are in vogue. Some of the most cutting edge online advertising martech are Google AdWords,  Facebook ads, targeting ads, & remarketing ads to just to name a few.

These ads give a way to easily reach to the targeted audience and influence them and turn them into the sale.

Other major martech tools that marketers can use to maximize event marketing ROI 

• Social media marketing tools.
• Programmatic advertising platforms.
• Digital customer experience platforms.
• Marketing automation tools.
• Digital Asset Management solution.

Conclusion

Martech is helping organizations to become more efficient. It not only provides actionable insight into your ROI of all the marketing efforts you are doing but also help marketers to be more effective in customer acquisition and retention.