Sanrachna Sagar

The world of technology is rapidly changing and so is the world of marketing. In the past few years, both marketing and technology simultaneously have become a necessary part of organizations to boost marketing strategies. In the present time, most of the marketing functions of an organization rely on technology. Every new day brings a new technology or a tool to satisfy the modern needs of marketing. Collectively both marketing and technology are called martech. Using Martech in Marketing Process Marketers in the present time are gradually becoming smart with smart technology. The state of the art technology is supporting marketers to gain deep insight into marketing ROI. The technology is called martech that allows marketers to plan, execute, and measure marketing campaigns. Types of Martech Available in The Market and How They Help In Augmenting Event Marketing ROI Web Analytics It is one of the most important martech tools that enhance your ev...

The realm of Search Engine Optimization (SEO) is dynamic. It is consistently evolving at a high pace. Thus, it becomes mandatory to stay ahead with the latest SEO ranking factors to survive through this cut-throat competitive era. Did you know, Google uses around 200 SEO factors to rank a website? But how can you decide which one is important? Well don’t worry, in this post, you will find out the top Google ranking factors which will enhance your SERP’s result. Let’s dive in. 1. Creating Valuable Content Content is the king, and there is no second thought in it. A well-optimized keywords friendly content holds valuable SEO power. Understand your audience, and develop such content that holds value for them. Content should be well-written and must have a good length. According to Neil Patel , content length must be between 1500 to 1700 words. 2. Everything Mobile Do you hate the time when a website takes a hell of your valuable time to loa...